Emma Rye™ - A VR MRI simulator for
anxiety relief & patient wellbeing


Undergoing an MRI is a frightening experience for children and adults alike. The process demands that the patient remains still, in spite of the loud noise and confined space. Many patients require sedation, which carries its own inherent risks and high cost.

Emma Rye™ is a pre-MRI training tool designed to put children at ease and help them to avoid moving during the actual procedure.

Designed by pediatric physicians and VR experts, Emma can change the experience of undergoing radiology procedures from frightening to exhilarating. Turning kids’ frowns upside-down in MRI.

Emma Rye™ is developed in Toronto, Canada and uses patent-pending technology and software.


Sedation & Anesthesia

Reduce the number of patients that require sedation or general anesthesia, saving cost and lowering risk.

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Scan Duration

MRI operators and technicians can perform the scan faster and with less breaks when the patient is calm and cooperative, thus reducing scan duration and increasing machine throughput.

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Image Quality

A calm patient is more likely to stay still during the procedure, increasing the resulting image quality of the scan.

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Technology & Specifications

What makes our product tick

Virtual Reality

Emma Rye™ is an interactive roomscale VR app that uses high-quality photorealistic environment & 3D models to deliver an immersive experience.

Biofeedback Loop

Our system will detect and respond to head movement, heart rate and breathing to help patients relax and calm themselves.

Operator Station

The operator has complete control over the simulation and can monitor patient vitals in realtime. A camera can bring a caregiver into the VR experience to further calm the patient.

Data Logging

All vital metrics such as head movement, heart rate, oxygen level, audio level and eye movements can be logged for further analysis.

Who is using our technology

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SickKids, a world leading pediatric hospital in Toronto, are directly contributing to the success of the Emma Rye™ Simulator. By sponsoring stage II clinical trials they have put their faith in our technology and its ability to improve patient wellbeing, reduce risk and lower healthcare costs.



Stanford University is known for its academic strength, wealth, proximity to Silicon Valley and ranking as one of the world's top universities. Out of this tech incubator came Hewlett-Packard and Google. Home to the Lucile Packard Children’s Hospital and the highly innovative CHARIOT program, Stanford Health champions the largest hospital-based AR/VR program. Through successful integration of new technologies in health, Stanford blazes the trail for all hospitals in the field of clinical medical technology applications.

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The people behind VRAL

Our Team
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Shachar "Vice" Weis

CTO & Co-founder A software developer with over 25 years of experience in a wide range of diciplines, Virtual Reality, 3D and 2D, game dev, robotics, UX design and automation.
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Dr. Hillel S. Maresky

CEO & Co-founder Dr. Hillel S. Maresky is a Toronto-based radiologist and medical imaging specialist, certified in both SMRC and SCCT level III - the highest qualifications in cardiac imaging.
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Brian Tanner

Chairman of the Board A senior executive with 20 years of experience in strategy, strategic forecasting and business planning, implementation and securitization of new clients, Licensing, distributors, and manufacturers.
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Dapo Ajisafe

MedTech Consultant Dapo has extensive experience in healthcare, from recreation therapy to public health with a focus on behavioral modification. His Master's in social marketing provides a keen insight into eliciting voluntary behavioral changes through targeted programming.
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Dr. Tolulope Ola

Clinical Research Coordinator, Chair PFAC Tolulope graduated from the medical program at the Royal College of Surgeons in Ireland. During her studies at RCSI developed a keen interest in simulation medicine and its real world applications.
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T. Hunter McCann

Executive Creative Director LA based commercial creative designer and a veteran with experience in live-action, animation, SFX, CGI, immersive and social content formats.
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Jack Bensimon

Chief Compliance Officer Jack J. Bensimon is a seasoned regulatory compliance professional and former CCO who specializes in Securities Law, Corporate Governance, Privacy, and AML & Terrorist Financing compliance. He has an LL.M. from both Osgoode Hall Law School - York University, and the University of Toronto - Faculty of Law.
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Paul Mesburis

Chief Financial Officer Paul is a CPA in both Ontario & Illnois and a CFA with over 25 years of experience in all aspects of corporate finance, mergers and acquisitions, global portfolio management, risk management and corporate strategy. In addition, Paul has significant public company board and corporate governance experience. He has advised corporate boards for over 20 years, and is a Corporate Director of several publicly listed companies .He earned his MBA from the Schulich School of Business at York University and a B.A. from the University of Toronto.

Board of Directors

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Albert Aziza

Advisory Board Member Albert has over 10 years of experience as a senior manager in a tertiary care pediatric organisation focused on imaging technologies. His portfolio includes: Image Guided Therapy, MRI and Magneto Encephalography. He was involved in the planning and very successful implementation of a hybrid MRI and interventional suite with surgical services and interventional radiology.

Let's Talk


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